Sunday 12 February 2023

Chocoelf – Singapore Homegrown Chocolate Brand [MEDIA INVITE]

Chocoelf is a Singapore homegrown chocolate brand with its own factory in Jurong and has been around for 18 years. It is a joint creation of a master chocolatier (Josephine) and a surgeon that loves chocolate (Joe). Over the years, Josephine has continued to hone her expertise through influences from the best chocolatiers in Swiss, French, German and Italian.

Chocoelf's Speciality Store
Chocoelf's Speciality Store
Chocoelf’s speciality chocolate café now opens in Chinatown, showcasing their local and internationally inspired creations. Chocolate enthusiasts can swing by anytime to taste the magic of their fresh chocolates and craft hot cocoa drinks.

About Chocoelf
Chocoelf Menu
One of the latest creations served at the Chocoelf’s café is Ruby Hot chocolate ($8). Ruby chocolate is the world’s fourth chocolate discovery, made from the Ruby cocoa bean. The natural pink colour comes from the cacao bean and it has a distinct taste that is completely different from the usual milk and dark chocolate.

Ruby Hot Chocolate & Classic Hot Chocolate
When we first try it, it can easily be mistaken for Strawberry Milk. However, the distinct nutty texture made a difference in the flavours. The Ruby hot chocolate is suitable for those who enjoy milky chocolate

LD and I prefer the Signature Hot Chocolate ($6.50), where you can taste the solid dark chocolate in every sip and it has a medium level of sweetness, just nice to offset the bitterness in the chocolate.

Classic Hot Chocolate & Ruby Hot Chocolate
As a homegrown chocolate brand, Chocoelf also produced chocolate barks with Singapore local flavours. Think of Kaya Toast, Nanyang Coffee and even Bak Kut Teh. Though it is very creative, the taste can be subjective. We end up settling with Asian Noodle bark and Salty Caramel ($5.50 per piece).

Chocolate Bark
Chocolate Bark
We were surprised that the combination of the Chocolate and Asian Noodles. Think of that crispy noodle snack, with a blue monster logo that we like to eat. The richness of the chocolate followed by the crunchy hazelnut plus crispy and savoury flavour of the noodle just hits the spot for us. Yummy!!

Salty Caramel & Asian Noodles
Asian Noodles
Salty Caramel is made from classic white chocolate, salted caramel and hazelnut. It is a safe combination for white chocolate lovers. It is milky sweet, we a hint of salted caramel at the end. I would like it if the salted caramel is bolder, or topped with sea salt flakes on top.

Salty Caramel
For the fresh chocolate, we choose Pure Dark, Almond and Raspberry. These bite-size artisan fresh chocolates are perfect for personal consumption or as a gift. We like the dark chocolate for its solid chocolate taste, while the raspberry delivers a nice contrasting sourness that highlights the flavour of the chocolate.

Dark Chocolate, Almond & Raspberry
Dark Chocolate
The chocolates at Chocoelf are “NO SUGAR ADDED” or use sugar-free alternatives. Chocoelf is the FIRST chocolate-maker in Singapore to be awarded HPB’s Healthier Choice Symbol.

Fresh Chocolate
Fresh Chocolate
Fresh Chocolate
Fresh Chocolate
Fresh Chocolate
Overall, we enjoy our tasting at Chocoelf speciality café and learn more about their creations. As homegrown chocolate-maker, they are inspired to incorporate local flavours into their product. Some of them we like, some we don’t. Since taste is subjective, do visit Chocoelf to try out their product.

Fresh Chocolate Boxes
Hint: Valentine is coming and it is time to sweeten up your loved ones!! Cheers!!

Thank you very much Protegie and Chocoelf Team for the invitation.

Food & Drink: 7.5/10
Value: 7.5/10
Service: N/A (Tasting Invitation)
Ambiance: 7.5/10
Budget per Person: $11 - $25, $26 - $50; 

232 South Bridge Road
Singapore 058781

T: +65 6223 3380
Mon – Thu: 10.00 – 19.30
Fri – Sun: 10.00 – 21.30

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